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AI Insights · Timothy · October 2024

Top 5 Social Apps Performance in the UK for Q3 2024

Discover the performance of the top 5 social apps in the UK for the third quarter of 2024, including trends in downloads, revenue, and active users.

Top 5 Social Apps Performance in the UK for Q3 2024

In the third quarter of 2024, the social app landscape in the United Kingdom showcased notable trends across the top five applications, as revealed by Sensor Tower data.

TikTok saw a peak in weekly revenue of around $2.3M in mid-July, with a gradual decline towards the end of September, finishing at approximately $2M. Weekly downloads started strong at 199K in early July but tapered off, ending the quarter at about 155K. The app maintained a robust user base with weekly active users fluctuating slightly around the 19.5M mark throughout the quarter.

Grindr - Gay Dating & Chat experienced a consistent weekly revenue trend, peaking at nearly $290K at the end of September. Downloads were relatively stable, with a slight increase to 8K in early September. Weekly active users saw a decrease from 403K to approximately 367K by the quarter's end.

The Plenty of Fish Dating App showed a steady increase in weekly revenue, culminating in roughly $123K at the end of September. Downloads were consistent, hovering around 8K to 9K weekly. However, the app experienced a decline in active users, dropping from 94K to about 63K over the quarter.

Facebook demonstrated a gradual increase in weekly revenue, reaching $120K by the end of September. Downloads remained robust, with a peak of 104K in late July. The app's active user base was stable, maintaining around 35M throughout the quarter.

Finally, Instagram witnessed a revenue peak of approximately $223K in late September. Downloads fluctuated, peaking at 129K in mid-September. Weekly active users remained consistent, with a slight increase to 18M by the end of the quarter.

For more detailed insights into these trends, visit Sensor Tower's platform.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: October 2024